| Chick-o-nomics, con't. |
A few days later, Pearl needed to spend a few days in the house recovering from a predator bite that removed nearly all her tail feathers. Inevitably we started in on the egg issue again.
"What does it cost you to feed us?" she asked,"surely you keep some sort of records?"
I hated to be the one to tell her....
"Well, if your going to be irresponsible that doesn't leave us any choice" she told me. "We're having another meeting".
The upshot was that the chickens demanded we sell our eggs for at least the going rate while they investigated alternatives.
"You
need a marketing strategy" she said."You always say we're special-
doesn't that mean our eggs are special too?"
Total Egg Quality
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| Thus was born the Happy Chicken concept Since I had hands (and a computer) they told me to come up with a logo, a web site and a host of associated materials. It was the Happy Chickens themselves that came up with our basic innovation - the branded egg. Happy Chicken Eggs are created with the best food, care and love that humans and chickens can provide. Each egg is individually collected, inspected, brushed clean and boxed. Our subscribed sales system means that you get the pick of each day's collection. Only our eggs carry the Happy Chicken Sticker. - It's your guarantee of Total Egg Quality. |